Bad News


Prince was saved on Monday morning. When the data arrived a few days later, Rao discovered that, during the 50 hours between the boy’s tumble into the well and his rescue, Zee News had been watched by more than 40 percent of Hindi-language news viewers; India TV’s share over the same period languished in single digits. “This is what was working,” Rao said. “We realised more and more where the viewership was.”

India TV rarely passed up another chance to broadcast a dramatic rescue effort.

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