Your daily dose of drama, says their tagline. And they have lived up to it in perfection in pure real-time drama, first in Belgium last year and now in the Netherlands. The following two videos, is a BTL done for Turner owned TNT network for their launch promotion in Belgium and Netherlands.
The concept, simply brilliant. Place a giant red button in the middle of a busy city road. Let a curious passerby push it and let the drama begin. The Belgium video is being said to be the second most shared ad of all time.
Agency – Duval Guillaume