Nissan has recently come up with its ‘Moves Like Music’ TVC for its Evalia brand. The TVC is unlike any other monotonous, bore conventional automobile commercials in India. It uses music as an emotional factor to communicate the various attributes of Evalia.
Advertising that generates a strong emotional response has two benefits. Firstly, it can help the emotions transfer to the brand, shaping the brand perceptions. Secondly, it can help generate engagement and memorability. – Millward Brown
Going by the above, this commercial has surely helped generate engagement and memorability because of the musical score. Check twitter.