Establishing brands using music – Nissan Evalia


Nissan has recently come up with its ‘Moves Like Music’ TVC for its Evalia brand. The TVC is unlike any other monotonous, bore conventional automobile commercials in India. It uses music as an emotional factor to communicate the various attributes of Evalia.

Advertising that generates a strong emotional response has two benefits. Firstly, it can help the emotions transfer to the brand, shaping the brand perceptions. Secondly, it can help generate engagement and memorability. – Millward Brown 

Going by the above, this commercial has surely helped generate engagement and memorability because of the musical score. Check twitter.

What’s more? The TVC features artists Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash.

Enjoy!

Agency: TBWA India
Music: Clinton Cerejo

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One thought on “Establishing brands using music – Nissan Evalia

  1. Pingback: Establishing brands using music – Nescafe The Morning Song | What a World… Again!!

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