Here are my picks from the exhaustive list of print and outdoor ads from the Cannes Lions winners list. For the complete winners list and works checkout Adweek. Enjoy!
1: Brand: Maxam Toothpaste; Agency: JWT Shanghai
“Don’t let germs settle down,” said the copy line on these toothpaste ads, showing ancient ruins being excavated from inside teeth.
2: Brand: McDonald’s; Agency: DDB Johannesburg
Hosting a birthday party means welcoming your child’s monstrous friends into your house. Let us deal with them, McDonald’s said in this hilarious series.
3: Brand: Volkswagen; Agency: DDB Sydney
Park-assist technology, which helps you parallel park, is never more useful than when you’ve got extremely delicate objects on both sides of you.
For the complete exhaustive list of the winners in Print, Check Adweek
1: Brand: Carlsberg; Agency: Duval Guillaume, Antwerp, Belgium
Innocent couples walked into a movie theater full of tough-guy bikers in this cinema stunt. Many left. Those who stayed were rewarded by Carlsberg.
2: Brand: Norte Beer; Agency: Saatchi & Saatchi, Buenos Aires
Norte invented the Photoblocker, a high-tech beer cooler “that detects when a photo is being taken and shines a flash, keeping you safe and sound” while behaving badly in clubs.
3: Brand: Eterna Cadencia; Agency: Draftfcb, Buenos Aires
This independent publisher and bookstore published The Book That Can’t Wait, printed in ink that would disappear within two months of first being exposed to air and sunlight. The point: Read books now, while you can.
4: Brand: TNT; Agency: Duval Guillaume, Antwerp, Belgium
To promote its launch in Belgium, TNT network placed a big red button “on an average Flemish square of an average Flemish town,” and goaded people to push it. When they did, the square suddenly erupted in chaos, as actors appeared out of nowhere and flung themselves into scenes ripped from medical and legal dramas (and melodramas).
5: Brand: The Sunday Times; Agency: CHI & Partners, London
Ads for the paper’s “Rich List” made their subjects physically proportional to their wealth. This series of three ads won gold.
6: Brand: Western Union; Agency: McCann Worldgroup, Mumbai
Roadside billboards promoted swift money transfer by showing the faces of world currency switching as people drove past. Mao Zedong (Chinese Yuan) became Queen Elizabeth II (British pound). Abraham Lincoln (U.S. $5) became King Fahd (Saudi Riyal). And Benjamin Franklin (U.S. $100) became Mahatma Gandhi (Indian rupee).
7: Brand: Virgin Australia; Agency: Clemenger BBDO, Sydney
A lovely, simple billboard promoting flights from Australia to the USA
8: Brand: Save The Children; Agency: Y&R, Mexico
These ads literally illustrated the cycle of abuse. Copy reads: “70% of abused children turn into abusive adults. Donate at savethechildren.mx. Break the circle.”
For the complete exhaustive list of the winners in Outdoor. Check Adweek