That is the most stupidest thing someone can do to harm his brand, a social media blunder. Kenneth Cole, an American clothing designer used the volatile situation in Egypt to promote his brand of designer clothes through this tweet. The whole world was clinged onto realtime updates for the latest news out from Egypt. This insensitive tweet certainly did more harm than good for him. Poor chap underestimated the power of social media.
An apology he issued after realizing the blunder:
However this is not the first time this guy made news. A tweet he made following the September 11 attacks was this: “Important moments like this are a time to reflect… To remind us, sometimes, that it’s not only important what you wear, but it’s also important to be aware.”
The recent tweet has created an outrage on social media. Theres also twitter account thats come up @KennethColePR mocking his dumb antics. A good example on how negative attention on social media can harm your brand image.
Pic Courtesy: Ad Freak