who is the idiot??


Quick, how many people live in India? A billion?

Well, maybe a little more given the rate at which we are procreating.

And how many idiots? Uh… a billion is what the makers of 3 Idiots seem to think.

Either that or they are worse in math than they possibly were in school.

Even a cursory look at the advertisement alongside will tell you why.

Even if half a billion people had watched the movie in theatres, with average ticket price of Rs 50, 3 idiots should have raked in a whopping Rs 2,500 crore by now.

But in reality, it has garnered a fraction of that. So, what’s the deal?

Nobody’s talking, with the film’s producer Vidhu Vinod Chopra unavailable for comment.

Industry watchdog Advertising Standards Council of India has done nothing because it says nobody has complained yet.

Idiotic or inspired advertising?  You judge.

-BUSINESSWORLD

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